Employees compete to comment on blogs

15 05 2008


For reasons too dull to elaborate on, our internal blogs are easy to use but not easy to find. And we can’t measure readership. To encourage employees to find the blogs and try for themselves how easy it is to have a conversation, we ran a competition in April. Every comment on a blog was entered into a lucky draw to win an iPod touch.

The results were spectacular, as the graph shows. The blue bars show comments in March, the green comments in April. The CIO’s blog saw a 2,175 per cent increase (I like saying that but of course it came from a low, low base!) We had an increase in comments from people who had commented previously but also many first-time commentators, several of whom became heavy users. (Again, we’re talking about increases from a very low base.)

There were a number of factors involved in the increase but the competition was foremost. 





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