From the Boston Globe:
When C.C. Chapman noticed a blemish in his high-definition television’s reception during the NBA playoffs recently, he blasted a quick gripe aboutComcast into the online ether, using the social network Twitter.
Minutes later, a Twitter user named ComcastCares responded, and within 24 hours, a technician was at Chapman’s house in Milford to fix the problem.
Hat tip to @chrisbrogan

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